Communication & Media Team
The NMT ASAP Communication & Media action team has met with the New Mexico Department of Health, the NMT Student Health Center, NMT student groups and Socorro County Prevention Coalition to work on the goals of increasing awareness of providing alcohol to those under 21, which is a Fourth Degree Felony in New Mexico, and increasing awareness of the harms of prescription painkillers.
The team hosted three focus groups to evaluate the effect and message of our media efforts. Social Media campaign during 49ers weekend had a reach of over 3,000 students. This group, in conjunction with the Socorro County Prevention Coalition, successfully coordinated a forum and data presentation for the four running mayoral candidates in which Socorro specific data related to substance misuse and mental health was presented. We are coordinating a scavenger hunt to educate students on social norms and will be hosting other forums quarterly.
- Reduce youth social access to alcohol from near peers by 3% by implementing a media campaign to increase awareness of the 4th degree felony and social host laws at New Mexico Tech and the City of Socorro by June 30, 2018.
- To decrease the % of young adults (18-20) reporting drinking in past 30 days (SLS) (NMCS)
- To decrease the % reporting at least 1 drink in the past 30 days (YRRS)
- To decrease the % of 18-25 year olds reporting they provided alcohol to minors over the past year (NMCS NMT)
- To decrease the % of 18-20 year olds reporting they obtain alcohol from an unrelated adult, adult family member, minor or at a party (NMCS NMT)
- To decrease the % of 18-20 year olds reporting they obtain alcohol from someone over 21 or under 21 (SLS)